(Excerpt from the following press release: https://web.archive.org/web/20060319082450/http://www.kiamedia.com/secure/sema2003-2.html)

Adding an aggressive attitude to what is already one of the smartest buys in the competitive midsize sedan segment, the Kia Optima “Stage 1” concept car uses bold exterior styling accessories to create an athletic profile that dramatically separates the Optima from the uninspiring look of other sedans in its segment.

A customized four-piece ground effects package adds front and rear fascia valances as well as side skirts to the Optima Stage 1 concept vehicle; while custom designed sport grilles and a rear spoiler complete the muscular appearance package. The Optima Stage 1 was conceived and built in a partnership between Kia and USPL Auto Accessories.

Anchored to the ground by its plus-three 19-inch tires and custom alloy wheels, the Optima Stage 1 concept car’s suspension was lowered nearly two inches from the production model, and it is powered by a 2.7-liter DOHC V6 that delivers a unique exhaust note through its custom-built dual exhaust system.

Additional accessories found on the Optima Stage 1 include:

- Custom paint and graphics

- Brushed stainless steel dash accents

- Custom fog lamps