Женевский автосалон '03.2019

November 27, 2019

Tata Motors today rolled out the 1st unit of ALTROZ from its plant in Pune. With this, the company is all set for the launch of the highly anticipated, premium hatchback in Jan 2020. The ALTROZ is the second vehicle designed under the Impact design 2.0 language and first one to be developed on the new ALFA architecture. The ALTROZ promises to redefine the category and set the GOLD Standard of hatchbacks with its futuristic design, advanced platform, thrilling performance and smart technology.

https://www.tatamotors.com/press-releases/tata-motors-rolls-out-the-1st-altroz-from-its-pune-plant/

January 22, 2020

Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, it has set the GOLD Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. All set to entice customers, Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs – the Rhythm, Style, Luxe and Urban.

Hosting a mega blockbuster launch event, Tata Motors also simultaneously launched 3 fully BSVI ready cars, becoming the first manufacturer to introduce 4 models in a single event. Leading the line-up with the Altroz, the showcases for the event included the Tiago, Tigor (safest in their category) and the Nexon. These cars are not just fully BSVI ready but offer lot more to the aspiring Indian customers. Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first OEM to launch BS VI ready diesel variants in their respective segments.

https://www.tatamotors.com/press-releases/new-premium-hatch-altroz-launched-to-redefine-the-segment-with-its-gold-standard-in-design-safety-technology-and-driving-experience/